Browse our latest products
Featured products
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Sold outAngel's Wing Earrings
Regular price £27.00 GBPRegular priceUnit price / perSale price £27.00 GBPSold out -
Beautiful CZ Swan 925 Sterling Silver Necklace
Regular price £59.00 GBPRegular priceUnit price / perSale price £59.00 GBPSold out -
Sold outBowknot Necklace
Regular price £55.00 GBPRegular priceUnit price / perSale price £55.00 GBPSold out -
Casual CZ Crown Kings and Beggars CZ 925 Sterling Silver Promise Adjustable Ring
Regular price From £36.00 GBPRegular priceUnit price / perSale price From £36.00 GBPSold out -
Casual Simple 925 Sterling Silver Electroforming Three Circles Knots Cross Stud Earrings
Regular price £294.00 GBPRegular priceUnit price / perSale price £294.00 GBP -
Christmas Tree Necklace
Regular price £58.00 GBPRegular priceUnit price / perSale price £58.00 GBP -
Chunky Electroforming Classic Geometry Large Bold Look Exaggerated Jewelry Extra Large Cross S999 Sterling Silver Statement Earrings
Regular price £442.00 GBPRegular priceUnit price / perSale price £442.00 GBP -
Chunky Jewelry Electroforming Women Geometry Irregular Oval S999 Sterling Silver Hypoallergenic Stud Extra Large Earrings
Regular price £348.00 GBPRegular priceUnit price / perSale price £348.00 GBP
IIRADA's Vision
We were inspired by the beauty of humans and by timeless values of their culture. IIRADA, from Arabic means “will”, which makes us who we are. It's slogan - “Where your life meets its meaning”.
You're all about the magic in the everyday moments, where destiny unfolds and dreams come alive. At IIRADA, we embody the power of will and the beauty of humanity.
Our headquarters may be in our hearts, but our purpose reaches far beyond—into the lives of those who seek meaning, beauty, and connection.
IIRADA's Values
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Willpower
Representing the core meaning of IIRADA and the drive behind achieving purpose and success.
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Humanity
Reflecting the beauty and essence of the individual, connecting people to their deeper selves
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Meaning
Tying into the brand’s slogan, it suggests that IIRADA is a place where people can discover their true purpose
Newsletter
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A Heartfelt Review That Made Our Day
Murad ManafliEvery journey begins with small but significant moments, and at IIRADA, one of those moments was receiving our very first customer review. It wasn’t just words on a screen—it was...
A Heartfelt Review That Made Our Day
Murad ManafliEvery journey begins with small but significant moments, and at IIRADA, one of those moments was receiving our very first customer review. It wasn’t just words on a screen—it was...
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A Month of Magic: Reflecting on IIRADA’s Journe...
Murad ManafliIt’s been just over a month since IIRADA opened its digital doors to the world, and what a journey it has been! From launching our e-commerce platform to connecting with...
A Month of Magic: Reflecting on IIRADA’s Journe...
Murad ManafliIt’s been just over a month since IIRADA opened its digital doors to the world, and what a journey it has been! From launching our e-commerce platform to connecting with...
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Meet IIRADA
Murad ManafliWelcome to IIRADA: Where Your Life Meets Its Meaning Welcome to IIRADA, where every moment is an opportunity to discover the beauty within yourself. At IIRADA, we believe in...
Meet IIRADA
Murad ManafliWelcome to IIRADA: Where Your Life Meets Its Meaning Welcome to IIRADA, where every moment is an opportunity to discover the beauty within yourself. At IIRADA, we believe in...
FAQs
Are your items genuine sterling silver?
Yes, yes, and yes! The items on our website are only solid sterling silver jewelry, electroplated with 18k gold/white gold/ rose gold or no plating.
Does your silver tarnish over time?
Yes. Tarnishing (Oxidation) is considered normal wear and tear not a manufacturing fault. Tarnishing (Oxidation) appears when the metal (silver) reacts to the oxygen in the air. Tarnishing (Oxidation) will happen much faster when it comes into contact with agents such as perfume, salty air, sulphur, skin creams, hairspray, chlorine, and acidic skin ph which triggers a chemical reaction.
Are there any tips for jewelry care in order to make it last longer?
Special care must be taken to ensure jewelry does not scratch or tarnish.
Here are some tips for your reference:
1. Each piece of jewelry should be stored individually to avoid scratching and sealed to avoid air contact.
2. Store jewelry in a clean, dry place away from natural sunlight, humidity (bathroom), and heat.
3. Remove jewelry before showering, going to bed, or participating in physical activity especially swimming/hot spring. Also, remove rings before washing your hands every time.
4. Avoid exposure to sweat and harsh chemicals such as perfumes, cleaning agents, chlorine, and saltwater.
5. Use a silver-polishing cloth to clean the pieces if the jewelry has become dull. Do apply pressure but not too much as this can remove the plating coat.
Do you have any toxic metals or chemicals in your jewelry?
All IIRADA's jewelry is hypoallergenic, and free from nickel, lead and cadmium. Although nickel cannot be extracted 100%, our sterling silver products are compliant with jewelry standards: EN 1811 - Nickel release / EN 12472 - Lead Content, Cadmium Content.






