IIRADA's Vision

We were inspired by beauty of our humans and by the rich culture of Islam with its timeless values. IIRADA, from Arabic means “will”, which makes us who we are. It's slogan - “Where your life meets its meaning”.

You're all about the magic in the everyday moments, where destiny unfolds and dreams come alive. At IIRADA, we embody the power of will and the beauty of humanity.

Our headquarters may be in our hearts, but our purpose reaches far beyond—into the lives of those who seek meaning, beauty, and connection.

  • Willpower

    Representing the core meaning of IIRADA and the drive behind achieving purpose and success.

  • Humanity

    Reflecting the beauty and essence of the individual, connecting people to their deeper selves

  • Meaning

    Tying into the brand’s slogan, it suggests that IIRADA is a place where people can discover their true purpose

FAQs

Are your items genuine sterling silver?

Yes, yes, and yes! The items on our website are only solid sterling silver jewelry, electroplated with 18k gold/white gold/ rose gold or no plating.

Does your silver tarnish over time?

Yes. Tarnishing (Oxidation) is considered normal wear and tear not a manufacturing fault. Tarnishing (Oxidation) appears when the metal (silver) reacts to the oxygen in the air. Tarnishing (Oxidation) will happen much faster when it comes into contact with agents such as perfume, salty air, sulphur, skin creams, hairspray, chlorine, and acidic skin ph which triggers a chemical reaction.

Are there any tips for jewelry care in order to make it last longer?

Special care must be taken to ensure jewelry does not scratch or tarnish. 

Here are some tips for your reference:

1. Each piece of jewelry should be stored individually to avoid scratching and sealed to avoid air contact.

2. Store jewelry in a clean, dry place away from natural sunlight, humidity (bathroom), and heat.

3. Remove jewelry before showering, going to bed, or participating in physical activity especially swimming/hot spring. Also, remove rings before washing your hands every time.

4. Avoid exposure to sweat and harsh chemicals such as perfumes, cleaning agents, chlorine, and saltwater.

5. Use a silver-polishing cloth to clean the pieces if the jewelry has become dull. Do apply pressure but not too much as this can remove the plating coat.

Do you have any toxic metals or chemicals in your jewelry?

All IIRADA's jewelry is hypoallergenic, and free from nickel, lead and cadmium. Although nickel cannot be extracted 100%, our sterling silver products are compliant with jewelry standards: EN 1811 - Nickel release / EN 12472 - Lead Content, Cadmium Content.